Centro Strategies is a strategy firm that utilizes its experience and skills within government, politics and technology to conceptualize outreach strategies that incorporate the latest tools in social media and e-communications. Working with local elected officials, businesses and community organizations, we have a successful track record of using our skills and our resources in executing outreach efforts that have improved the quality of living for people throughout Southern California.
Born and raised in the Boyle Heights neighborhood of Los Angeles, Ulisses found a balance between his love for politics and community engagement with his passion for technology, Ulisses would use his computer skills to develop and implement outreach strategies where technology would play a significant part in the success. In 2001, Ulisses managed the campaign website and assisted with voter outreach efforts in the field for Antonio Villaraigosa’s mayoral campaign.
Soon after, Ulisses joined the William C. Velasquez Institute (a sister organization of Southwest Voter Registration Education Project) as their Information Data Analyst, spearheading data collection on local, state and national polling while providing analysis on collected data regarding Latino voting trends. In 2003, Ulisses rejoined Antonio Villaraigosa for his campaign for City Council where Ulisses oversaw the day-to-day operations of the campaign website and the voter database, working closely with senior staff and campaign consultants on the campaign's voter outreach strategy planning and implementation.
After their successful campaign, Ulisses joined then Councilmember Villaraigosa's staff as a Council Aide and eventually became the Boyle Heights Area Director, where his primary duties included working with the various city departments on improving their constituent services and collaborating with the City's IT Department to make upgrades to its case management system. After Mayor Villaraigosa's 2005 Mayoral Campaign, where he worked maintaining the campaign's databases, computer systems and working with the Boyle Heights campaign office on voter outreach efforts, he began working with the City's neighborhood council system, helping various neighborhood councils in accessing city resources, aiding them in communicating more efficiently with their stakeholders and improving the technology resources used to manage and care the information and resources of the neighborhood councils.
In 2008, Ulisses began working for the California State Senate, where he continued working with community stakeholders within the district, served as the primary staff member in charge of overseeing major transportation, housing and economic development projects throughout the district and also playing an active role in improving the State Senate’s web communications resources and drafting strategies by which to use current web and social media tools to communicate with their constituents throughout California. In 2012, Ulisses was recognized by Caltrans for his outreach efforts on behalf of the State Senate to keep key local leaders and organizations in the San Gabriel Valley informed about the progress in the emergency reconstruction of the Paramount Blvd overpass on the 60 Freeway, a public works project which required the collaboration of numerous local, state and federal officials and departments.
In the Fall of 2013, Ulisses founded Centro Strategies, a creative communications firm specializing in utilizing web and social media to outreach and engage targeted communities. Through strategic planning and execution, Centro Strategies oversaw the successful online outreach efforts for the campaigns to elect Tony Mendoza to the California State Senate and re-elect Councilmember Jose Huizar to a historic 4th term with an unprecedented 40-point victory. Recently, Centro Strategies led the community outreach efforts to secure the entitlement rights for the proposed Sears development project in Boyle Heights. At 1.8 million square feet, it is the largest adaptive reuse project in the United States.
Having served on the board of directors for several prominent local and state organizations, such as the Chicano Latino Youth Leadership Project, he has been able to make a difference in government and in his community. Ulisses' community involvement extends beyond our borders, as he has worked for many years with the local Zacatecas Federation in Los Angeles to bring vital resources to his family's hometown of Nochistlan, Zacatecas, such as improved water purification systems, a domestic abuse shelter, housing for the poorest of residents and a state of the art hospital.
Ulisses has received numerous awards and has been recognized for his commitment to the community In 2009, Ulisses was named Democrat of the Year for the 46th Assembly District by the Los Angeles County Democratic Party. In 2013, Ulisses was recognized by the City of Los Angeles for his support of the Boyle Heights Youth Center through his “Happy Hour With A Cause” networking events, in which he brings together socially-conscious working professionals to raise funds for local organizations and causes. In 2016, the Los Angeles Business Journal awarded Ulisses the Corporate Volunteer of the Year award, in recognition for his commitment to aiding and supporting community groups throughout Los Angeles for and his volunteer work in support of the Catholic Big Brother Big Sisters organization.
The youngest of two children. Ulisses is a graduate of Francisco Bravo Medical Magnet High School, UCLA, where he received a bachelor’s degree in Computer Science, and the California Institute of Technology (Caltech), where he received a master’s degree in Computer Science and Engineering.